About us

GHOST is the world’s first lifestyle‑driven sports‑nutrition brand.

Our brand name and core mantra “BE SEEN” comes from that universal feeling of staying behind the scenes, yet wanting to be heard and wanting to make an impact. We are all ghosts — and this is our time to be seen.

Founded in 2016 by Dan Lourenco (CEO) and Ryan Hughes (CMO, IFBB Pro), GHOST was built on the simple “for us, by us” inclusive philosophy. We set out to break the old‑school bodybuilding‑only stereotype of sports nutrition, creating products for every active person, no matter your background, fitness level or lifestyle.

We are famous for transparent supplement formulas, iconic real‑world flavor collaborations with household names including OREO, Sour Patch Kids, Swedish Fish, Chips Ahoy! and many more. Our product lineup spans pre‑workout, whey protein, creatine, ready‑to‑drink zero‑sugar energy beverages, high‑protein food items, lifestyle apparel and official mobile app with rewards program.

Starting from Las Vegas, Nevada USA, GHOST has grown globally and retails in more than 40 countries. We build more than supplements; we build a community. Fans, creators and micro‑influencers sit at the heart of everything we create. We also support non‑profit initiatives and charity partnerships to give back to our community.

At GHOST, fitness is not only what happens inside the gym — it is a whole lifestyle.

Dan Lourenco — Chief Executive Officer Chief GHOST and cereal enthusiast. Drives our fan‑first inclusive brand DNA. Constantly dreaming up new product concepts and iconic flavor collabs.

Ryan Hughes — Chief Marketing Officer Former IFBB Pro athlete. Oversees brand design, social content and global marketing strategy, with sharp eyes for creative trends.

Company：Ghost, LLC Address：1700 S Pavilion Center Dr Suite 640, Las Vegas, NV 89135, United States Support Email：[email protected] Privacy Inquiries：[email protected] Phone：+1 844‑446‑7888